Commercial Ice Cream & Frozen Desserts Production Guide | Marketing Strategies for Frozen Treats Business | Perfect for Restaurants, Cafes & Retail Stores
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DESCRIPTION
A total guide to manufacturing, retail, and entrepreneurial success in one of today's most lucrative food industries. Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to information, from writing business plans to purchasing equipment, from selecting a location to marketing your product―it even includes 500 delectable recipes using either the continuous or batch method of production.Ice Cream and Frozen Desserts tells you what you need to know to:Select the kind of frozen dessert business that's right for you.Plan, finance, start, and operate a manufacturing or retail frozendessert business.Purchase, install, and use ice cream making and serving equipment.Determine which production method is right for you―continuous or batch.Market and merchandise your frozen confections.Manage employees, keep accurate financial records, and maintain sanitary conditions.Create dozens of delectable types and flavors of frozen desserts.
REVIEWS
****** - Verified Buyer
4.5
From idea to execution, this book is jam packed with hundreds of pages of useful information. There's no fluff in this book. It's hard core, nuts and bolts what you need to do, why you need to do it and how you need to go about getting it done. It reviews specific models of machinery, listing the pros and cons. It tells you how much floor space you need to alot to each piece of equipment. It answers just about everything you need to know about making ice cream. And if there's something else I need to know, I haven't thought of it yet.Included are dozens of ice cream recipes that are sure to be best sellers if you do decide to go forward with opening a shop.Mr. Stogo writes everything in a way that's not overwhelming, but makes the entire process seem quite possible. If you are thinking of going into the ice cream business, this is the first book you should read. You won't regret the purchase price - it's money well spent.
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